When you are merchandising it is best to build upon the groundwork that has already been laid. Halloween is unique because it is already a very impressionistic holiday. One of the ways you get a lasting impression is through a unique experience. A good display design grabs consumers’ attention, while a great display design, encourages engagement and makes a lasting impression. Provide an ExperieinceĬustomer experience is obviously extremely important. Typically, this would be the downside of a unique structure but is not a factor during this time (if done correctly). The nice part about Halloween is that you can still keep a sense of familiarity when creating these unique structures by using seasonal-related shapes. POP displays that are shaped like different objects or interesting geometric shapes not only stand out from the shelves but from other displays as well. It’s an oldy but a goody because you are breaking expectations of what a display looks like. Utilize Unique StructuresĪn age-old trick to grabbing shoppers’ attention fast is unique structures. Display made of mostly product packaging 4. Additionally, the cost goes down when you have fewer display parts. Product packaging is instinctively inviting and you can subtly use it to your benefit. In the project above the display is made up of mostly packaging, but you can hardly tell. Kill two birds with one stone by using your packaging as a display. That simple step immediately created dramatic cost and time savings. We redesigned it to still look the same but require only 4 parts. We noticed that most of the extra parts were structural, which is oftentimes, a sign of an inefficient foundational design. inefficient/costly shipping, improper setting up). There are a lot of variables that could cause problems when you have unnecessary parts (ex. For example, a customer came to us with a display that was 12 different parts. The more simple (i.e less complex) a display is, the less likely it will be to have unforeseen problems. There is a huge difference between boring and simple. Great design is transparent.” – Joe Sparano Regardless of the strategic timing of your merchandising, you need to make to set incremental deadlines for yourself and articulate them to your team, printers, vendors, etc. This is a huge and relatively specific market you can target. On the reverse side of this statistic, we see that 20% of Americans are last-minute shopping.
Make the most out of your Halloween marketing campaign by being ready about 3-5 months in advance of October. Typically, about 80 percent of Americans finish their Halloween shopping by mid-October. Here are 5 tricks you can use for Halloween point of purchase. The merchandiser’s job is to not miss this opportunity by making sure the consumer finds what they are looking for. This means, consumers are not only willing to spend, but they are actively looking and seeking. Even during COVID, when spending was down, the average amount spent on Halloween items was $92 per person. According to the National Retail Federation, consumers spent approximately $9 billion on Halloween in 2019. Over the last 15 years, Halloween has become a major cultural event and has grown to be the second-largest commercial holiday in the country.
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